Selected Prior Operating Results
Commercial growth is measured in revenue, margin, and customer lifetime value, not slide decks. The results below come from Zachary Leifer's prior executive and operator roles. They are not promises, guarantees, or results from State of Mind Strategies client engagements. They are shared to show the operating standard the practice was built on.
Commercial growth leadership at a $1.5B organization
As CMO of a $1.5B entertainment technology organization, restructured the marketing organization, replaced the operating model with data-driven commercial discipline, and rebuilt acquisition and retention from the ground up. Connected business data to a customer data platform to enable personalization and segmentation, and shifted reinvestment toward high-intent, high-lifetime-value customers.
Direct channel turnaround at a major integrated resort
A Fortune 500 integrated resort was losing direct channel revenue to third-party platforms, facing declining return on ad spend, and lacked the infrastructure to personalize the customer experience at scale. Secured $13M in capital investment to rebuild the website, booking engine, yield management, and customer data infrastructure, and delivered a personalized experience for hotel and casino guests.
New product go-to-market: $60M handle in ten months
Led go-to-market strategy for a new wagering application entering a market dominated by legacy platforms: positioning, audience definition, technology infrastructure, and performance marketing built from zero. Secured a budget increase from $8M to $15M through board-level ROI forecasting while building acquisition and retention systems in parallel.
Technology leverage across the customer lifecycle
A global B2B and B2C technology platform needed throughput and scalability without proportional headcount growth. Deployed automation across the B2B customer lifecycle, implemented a CRM platform to support sales and customer success, and redesigned operations around digital-first workflows.
“From strategy to tactical implementation, I've never met or worked with anyone so focused, grounded and successfully metrics driven to prove success.”
What this means for an engagement
The same operating discipline behind these results is the discipline behind every State of Mind Strategies engagement: find the constraint, direct resources at it, and stay accountable to commercial outcomes.